Kettler has a line of tricycles under the Kiddi-o brand. They wanted better consistency, and a more fun and impactful presence displayed on their products and packaging.
To solve this need they asked me to create a new logo and refresh the Kiddi-o brand. I redesigned the logo, livened up the color palette and incorporated a new fun 'emoticon' into the 'O' to help the brand appear more friendly, approachable and increase its recognizability.